So, after viewing several of the Calvin Klein ads in class, I decided to search for more ads online. I was suprised to find so many ads with celebrities endorsing the brand and I realized how powerful it is for a company to attach a celebrity name/photo. This is one of the images I found:
In this ad, the clothes really aren't important, but the fact that Jimmy Fallon (and his name) appear in the ad, makes it very appealing. I also found other images, which were often overtly sexual, where the clothes were also of little importance. These ads are clearly designed to cause the audience to be drawn to the brand and make it impossible to forget the brand name.
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